Pay per click advertising is my favorite way to generate traffic to my website. Once you learn some of the basic nuances of this platform, you can literally put yourself in front of any audience you desire. As opposed to painstakingly optimizing your website for keywords as you would in an attempt to achieve high organic rankings, pay per click search engines like Google AdWords allow you to jump onto the first page with very little effort. All you really need to do is choose your keywords, and then write your ads and bid accordingly.
That said, finding success with pay per click advertising can pose somewhat of a challenge for newbie internet marketers. The reason for this is that most jump in too quickly without taking the time to actually learn the strategy and technique needed to pay less for more clicks. Most people just starting out tend to pay too much and attract the wrong visitors to their websites. Thus, today I wanted to share a few pay per click advertising tips that should help your campaigns.
Really, the most important thing to remember with pay per click is to stay relevant. Google wants to give searchers what they're looking for. For example, if you bid on the word "baseball" but your site that your ad directs to is about perfume, Google is not going to be happy. Because your keywords are not relevant to your landing page and vice-versa, you're not going to get near the top unless you're willing to pay through the roof....essentially, a surcharge to Google for not being relevant. Avoid this error!
Google rewards relevancy and congruency. This is basically all you need to remember. Make sure your keywords, ads and landing pages are congruent. If the keyword you're bidding on is "Boston baseball," make sure your ad talks about "Boston baseball." Try to have your keyword both in your ad title and in the body of the ad. Next, be sure to have your landing page relate to your keyword.
Thus, your ad is relevant to your keyword and your landing page is relevant to your keyword and your ad. When you do this, you will be on your way to receiving higher Quality Scores from Google which in turn will give you more attractive costs per click and also higher rankings. Now obviously there are other factors that come into play in determining your costs per click and ad positioning, but if you remember to be both relevant and maintain congruency, you will be well on your way to achieving better pay per click results.