Advertising Pay Per Click

Do You Understand Pay Per Click Campaigns?

2010-05-19T06:29:00.001-07:00

The search engine ad campaign used earlier was called CPM or cost per impression, where the advertiser had to pay a cost of some thousand impressions and then wait for clients to turn up and complete a lead. These were risky games, where most of the websites, ran a loss on the campaign. In comparison to the earlier model, PPC campaigns or pay per clicks, are much lesser of a risk, since you only pay when a user has clicked on your link. In this way you have atleast secured a unique visitor if not a lead or sale.

While you are investing in your PPC campaign you primarily need to take care of two important things, one is your selection of keywords. Your keywords must be the most relevant keywords to your website topic. Do not opt for too common keywords, as they will be highly competitive and getting a listing for them will be a tough job. On the other hand try and capture keywords that are low in competition and for a niche market.

And the second is your website landing page. The landing page is the first point of interaction between you and your users, hence it is extremely important to keep it perfect. While you design your landing page, make sure that your keyword and what the user is looking for, is present in page so that the user is able to connect with the page. Do not go overboard with it, keep it simple yet attractive. Make sure that the language, grammar and spelling of your landing page content is right and appealing.

Another important thing that you must remember in a landing page is that it should not confuse the users. Remember it is not the home page of your website, therefore it is not important that you provide everything in your landing page. In fact it should only concentrate on what is the important part of your website and what the user is actually searching for.

The CPC or cost per click of your website is the advertisement that you place on the search engines for your website. Hence it is important that your website copy be attractive. Users will come to your ad and click on it, only if they are impressed by your ad text. Hence, make sure that you place short, powerful copies with a strong emphasis.

The text should be effective enough to explain what a users can likely find inside and hence click on it. It is best to place your pay per click advertisement in tandem with the keywords for which it appears. Users are more likely to click on ads that are related to their search.

PPC campaigns can be extremely useful to your business if they are planned in the right way. Plan your PPC campaign properly and enjoy its fruits.

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Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

2010-05-18T05:02:00.001-07:00

The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers.

His question was...

"Eric, how on earth can my competitors afford to bid over $4 per click for the number one position on the top keywords for my niche?! I can't make a profit on those keywords at just $2.00 per click!"

His concern is a common one among businesses that use pay-per-click advertising to generate traffic. It seems that the top positions in most competitive markets are reserved for businesses with more money than sense.

I explained to him that short term his best strategy is to just cast a broader net with his keywords by expanding his keyword list to include thousands of less competitive, yet still targeted phrases, by using tools like WordTracker or Ad Word Analyzer.

However, to remain competitive long term he needs to address the real reason that his competition can afford to bid $4 per click and still make a profit...

There are only 4 reasons that another business can bid higher than you on pay-per-click ads.

They have very deep pockets and very dumb marketing managers. You usually find this in businesses that are used to blowing their offline marketing budget on unaccountable "image advertising". While there are a few like this in every market, these are not the ones you need to be concerned with. The dangerous competitors are the next two...

They earn more profit from each sale than you. If you are making a $10 profit selling an ebook, yet your competition is earning a $100 profit selling a set of DVDs and a printed manual, then (all else being equal) your competition should be able to afford to bid 10 times what you can per click.

For example:

Site "A" is making a profit of $10 per sale and converts 1 out of every 100 visitors.
This site can afford to bid only $0.10 per click to just break even.

Site "B" is making a profit of $100 per sale. If they also convert 1 out of 100 visitors, then this site can afford to bid $1.00 per click to break even. (Better yet, they can bid $0.50 per click and earn a 100% return on investment!)
They are making their real money on the "back end". It is not uncommon for savvy marketers to sell a lower ticket item up front, and only break even or sometimes even take a loss, when they know that they can then upsell a good percentage of those customers on a higher ticket item later. Using pay-per-click advertising as a lead generation or list building method for future follow up is actually one of the most effective uses for this method of marketing.

They convert more of their traffic into buyers than you do. Even if you are both selling the exact same item at the exact same price, if your competition converts 5% of their traffic into sales and you only convert 1%... Well, it's no wonder that they can afford a $5 bid on "blue widget" when you are loosing money bidding $1.25.

You can get a pretty good idea who has the best converting website in any given market by watching the Google Adwords listings in that particular keyword niche for a few weeks. Unless they are one of those "more dollars than brains" marketers, the sites that constantly stay near the top long term are the ones that are generating the highest value per visitor.

The only way to compete long term on the super expensive keywords is to maintain a continuous focus on improving both conversion rates and average profit per sale.

Facebook Social Ads - The Demographic Pay Per Click

2010-05-16T22:48:00.001-07:00

In the world of online marketing, one impressive dynamic most people believe Google has cornered is the Pay Per Click advertising. Although Google Adsense and Adwords are incredible and impressive methods of generating traffic and income, Google now has competition. Facebook is running a newly released Pay Per Click Program that can be specified down to the target demographic, something more specified than available through Google. The obvious intention of the Facebook Social Ads program is to rival the Google PPC program, and the design of the program is poised to do just that.

Many online businesses seek a quick return for their advertising dollar, and pay per click programs is ideal for this. The Facebook Social Networking group identified this, and has chosen to create an impressive pay per click program, that will maximize the advertising dollars by combining click quantity with click quality. The combination promises to be explosive for the online marketers and those maximizing on the Facebook Flyer revenue. As many companies will flock to the demographic designed flyer program, an equal number of people willing to share the advertising space will grow by leaps and bounds, as occurred shortly after Google introduced the pay per click option in volume.

The world-renowned social network has newly released its pay-per-click program with cost-per-click as well as cost-per-impression fee structures. The attractiveness of advertising through a social network is the ability to choose particular target demographics. Should you not know who your intended demographics are, you are able to utilize Facebook to identify an audience acutely likely to take advantage of your ads. Before a marketer even lists their ads with Facebook Social Ads, the advertiser can use their demographic identifying search and Facebook Polls and see how the pay per click campaign can expand and demographically target the total possible audience available to market to.

Facebook has created an easy, customer friendly interface, which is incredibly simple to comprehend. The reporting given to the marketing client includes the complete demographic data, ad performance, trends related to the ad, and how many clicks generated. Facebook Flyers Pro is designed to be the most complete user friendly, marketer friendly program currently available, although the program is still new to the marketplace it is poised to be a true Google competitor. It is set to create a broad foundation for marketing opportunities, with a target for the home-based businesses.

The volume potential for the Facebook PPC vs. Google is huge, primarily because the Google PPC program is designed to reach an incredibly broad audience, with little discrimination as the ads appear above the standard search results. In theory this would be a prudent application, however if the demographic can be further narrowed, as is possible with the Facebook Pay Per Click, the quality of the click will expand the participating businesses significantly as those clicking will be specific to where they would like to see business generated. And those who fit into the specified demographic may be more interested in purchasing services and products from the companies involved.

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Tips On Pay Per Click Advertising

2010-05-15T14:38:00.001-07:00

Pay per click advertising is one of the most popular internet marketing methods used today. Pay per click marketing is when you, as the affiliate marketer, place an ad on one of the major search engines. Most commonly this is Google and you place your ad using Google Adwords. When someone searches for the product you are promoting , if they use one of your keywords, your ad will appear on the right hand side. If they click on your ad and then make a purchase, you earn a commission. You do pay every time someone clicks on your ad whether they make a purchase or not.

Here are some tips on pay per click advertising:

1. After you have decided on the product you wish to promote, start your keyword search. Write down every possible keyword you can think of for the product. Use a keyword generating tool if you have one available.

2. Divide the keywords up into related areas. You will use each keyword section to create a targeted ad.

3. Come up with your ad headline. Use a keyword from your keyword sections in the headline.

4. Create your ad description. Use you keyword in the description as well. Your ad should be relevant to your keyword.

5. Set your budget. Determine your maximum per click. Assume it will take between 75-100 clicks to make a sale so set your budget accordingly. Start small. You can always increase it if you want to later.

6. Set up multiple ads focusing on one set of keywords per ad. You will then get more targeted traffic.

Don't give up! It may take awhile before your campaigns start to show a profit. You need to hang in there!! Make sure you are comfortable with your budget because not all your campaigns will be profitable. You don't want to go through your budget before you have made your first sale. Set up one campaign at a time and monitor it until it becomes profitable or you determine it won't be. Then move on to the next. You will maintain more control this way. If you start too many campaigns at once, it is easy to spend more then you are profiting. Especially in the beginning.

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Pay Per Click Advertising Tips - 3 Rock Solid Pay Per Click Advertising Tips

2010-05-15T04:11:00.001-07:00

One of the quickest ways to start getting traffic to your
online business is to simply pay for it and if you follow
these pay per click advertising tips, then you can cash
in on this lucrative form of internet promotion.

Tip #1 - If you do not use any other of the many pay per
click advertising tips, please use this one... You must
use laser targeted keywords in order to save a ton of
money.

You are charged each and every time someone clicks on your
ad so you want to make sure you are using highly targeted
keywords or you will lose a lot of money and get nothing in
return.

For instance, if you are advertising a "dog grooming" product
then you do not want to pay for keywords such as "dog training",
"dog toys", etc.

Keep your keywords relevant to your niche and you will save a
ton of hard earned cash.

Tip #2 - Another one of my favorite pay per click advertising
tips is to never, ever send the traffic to a sales page. What
you want to do is to make sure your ad sends the people who
click it, to a squeeze page where you offer a free report and
capture their name and email address.

This is the best way to maximize your pay per click results.

You should be building a list of these targeted visitors so
you can follow up with them and continue to profit from them
for as long as they stay with you.

Tip #3 - Yet another one of my best pay per click advertising
tips is to make sure my ads are tiny, short and to the point.

You should never try and sell anything from your ppc ad. Doing
so will only make you lose every penny you spend on advertising.

Make your ads powerful. Ask questions. Be unique. Provoke some
serious interest.

If you follow these simple pay per click advertising tips, you
will not only save money, but also make more money in the long
run.

Pay Per Click - The Advertising System You Can Trust

2010-05-13T05:37:00.001-07:00

Why do people advertise their products and services? How do these things help them reach their ultimate goal? Is this really profitable for your website? What are the most effective methods or system of advertising that you can use, and trust to bring you to the top? All these can be answered by only pay per click, the most trusted medium of advertising that create fast generating traffic to your site.

If you are not familiar with pay per click, then be advised that these is the only advertising medium that can deliver immediate traffic or increase traffic one hour after your ads become online. I do not know of any advertising means that can do the same thing. Although, I admit there are tons of marketing methods that can also increase traffic, nevertheless nothing can work as fast as pay per click.

This is probably why pay per click is popular online. Who would not want fast traffic and not to overlook the fact that visitors that will visit your site are more likely really interested in what you have to recommend. This is unlike the usual medium wherein the quantity of browsers outnumbered the visitors that will buy from you.

Pay per click system can ensure that the visitors visiting your site are really individuals that have real interest in your business. This makes it increase your income potential, as there is quality of visitors. Quality and quantity of visitors are two determining factors that can let you achieve your desired goal.

Moreover, as pay per click allows you to bid on keywords that pertain to your business then you have more possibility to connect with the right people. What is more, if you also bid right you can end up on the most coveted spot of the search engine results page. The SERP is more than just a ranking opportunity, but since ordinary surfer would only bother with the first and second pages of the results page, it is therefore vital that you are position on the right spot.

The perfect spot for any website owners who want to increase their income potential is through the top spot only. At pay per click you can buy the top spot, and these are why you can truly trust PPC system to work for your goal.

Once you have bought your space on the top spot of SERP, and then expect more potential buyers to come your way. The opportunity you have to show off what you have got, and that includes everything on your site.

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The Basics of Pay Per Click Campaigns

2010-05-11T17:57:00.001-07:00

Pay per click (PPC) is a great way to drive traffic to a website. When a customer enters a keyword phrase in a search engine, the organic search results aren't the only thing they'll find. The search engine will also feature paid advertising that is usually labeled 'Sponsored Links.' When a customer clicks on one of those links, they are immediately connected to the sponsor's website. That's where pay per click comes in. If a customer clicks on a sponsored link, the company pays per click. If they don't click on the link, there's no charge to the sponsor.

The amount of each click is previously agreed on between the advertiser and the search engine or website. PPC is a popular means of generating web traffic, and converting that traffic into sales or new customers. Two of the most recognizable and well-known search engines, Yahoo and Google, offer pay per click opportunities.

Pay Per Click Using Yahoo And Google

The Yahoo pay per click service is called Sponsored Search. It was previously called Overture. The Google pay per click program is called AdWords. Both programs offer real-time tracking and reporting, keyword suggestions, and bidding so that you can set the maximum price you are willing to pay to get a customer to click through to your website.

The decision to use a particular service is strictly a matter of company preference. Comparisons can be made of all available service providers based on what is included in the service, reporting tools, keyword analysis and cost per click.

Starting a Pay Per Click Campaign

After you've chosen one or multiple PPC services, the first step is to create an account followed by choosing keywords that are highly relevant to the content on your website. The next step is to create the ad itself. The ad consists of a title, headline, description and URL for the landing page of your site that is most relevant to the ad itself, not necessarily the home page.

Both Google and Yahoo allow you to set prices to determine the maximum amount you want to pay per click. When starting out, it's wise to look at the forecasting tools that the service provider offers. You'll also need to set a daily budget for the campaign. PPC service providers allow you to set your maximum cost-per-click, also called a bid. The bid will determine where an ad is displayed in search results. If a competitor has a higher maximum bid, their ad will rank higher on the page. If multiple competitors have higher bids, you may need to reassess the keyword phrases for your ad unless your budget allows you to match their bids.

PPC campaigns are a great way to invest a marketing budget into a campaign that shows quantifiable return on investment (ROI) of driving qualified traffic to your website. PPC combined with search engine optimization tactics will give your company the greatest visibility possible to your market segment. Constantly monitoring the traffic to your website is the key to tracking a campaign's success. Daily updates, adding or removing keywords, and performance analysis are all part of the management process that leads to high conversions for your product or service. Before starting a PPC campaign consider who will manage and monitor it and make appropriate adjustments when needed. Interactive ad agencies are the best way to manage campaigns because of their expertise and other compatible services including search engine optimization, web design and other programs that drive traffic to a site.

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Affilate Marketing For Beginners - To PPC Or Not to PPC That is the Question?

2010-05-10T17:30:00.001-07:00

In The Beginning You are new to Internet Marketing and Affiliate Marketing and are trying to figure out where to begin. Well there is one place NOT to begin and that is Pay Per Click Advertising. That does not mean there is no place for PPC advertising in the career of the Internet Marketer just starting out. There is a time and a place for it but not at the very outset.

So What is PPC Advertising and What Does It Involve? PPC Advertising Pay Per Click Advertising means researching a market, finding the keywords customers are using to access that market and designing an Ad that you will place strategically to see if those customers will click on it. When they do click on it, and it is YOUR ad, you will pay a fee for that click, anywhere from a nickel to several dollars depending of the market, and you wager that the customer will go to the product page connected to your ad and buy. If you are good they will pay more for the product than you have paid for the click (or clicks as is mostly the case) and you can declare a profit. Sounds simple in theory. But as is the case in life, it ain't so easy in the real world.

What Does It Take? Like all advertising, especially direct advertising, which is what PPC is all about, it takes time, effort, testing and retesting to make it all happen the way it should. Given that reality, PCC advertising is not for the faint of heart or the amateur marketer. It is a very serious tool for the professional marketer and one that is making money for a good number of on line professionals.

So What Are Some of The Prerequisites? Well it helps to have an ongoing business. Short of that, you will eventually have to develop one to profit from the full potential of PPC Advertising. You need a product or service to promote. If you don't have one you can go find one and there are lots of ways to do that. Then when you have a product or service, you will need a platform to do business on. At first that can be a merchant's website that you connect to. Eventually you will need to get your own website (or sites) to use to grow your business. All this supposes you learn certain basics before getting into PPC advertising, hence, take your time, do a lot of reading, learn how to set up a website or blog, learn search engine optimization and all the things that will cost you next to nothing out of pocket. That is because when you start to use PPC advertising, you will be out of pocket as you go up the learning curve. How much out of pocket will depend on how well you prepare upfront.

Conclusion PPC Advertising is an essential part of any and all Internet marketer's experience somewhere during their careers. There are some super affiliates that do not use PPC advertising to any great extent, but there is a far greater number that do use it, and all of the biggest money makers absolutely do have a PPC strategy in their overall marketing plans. That means that if you are going to be in the business of promoting products or services on line, your own or a merchant's, you will need to learn PPC tactics and strategies. So there you have it. The next article will offer a blueprint on how to prepare for getting into PPC advertising and what to look out for when you do. In the meantime, stay well, stay with it, and may your travels be prosperous.

Don't Waste Money - Pay Per Click Advertising - Only Pay When it Gets Used

2010-05-09T16:29:00.001-07:00

For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. Despite many new techniques being available, this type of marketing is still very popular. Quite often the reason people don't use pay per click is because they just don't understand it; this article should provide sufficient information to make things clearer.

All that happens here is an advert (some text with a url link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds. The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. This is a cost effective method because you only pay for the advertising you use so if no-one is redirected to your site, nothing is owed.

Unlike regular advertising which you pay for whether someone takes any notice or not, this way you pay for what gets used. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. Because the marketing with pay per click is targeted there is less money lost on advertising in the wrong areas. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.

This pay per click method is best illustrated with Google's AdWords facility but this is not the only one. Your small ad will show up when people search on Google for a phrase or term that you designate. Next to the natural search results, you'll find that your ad shows up along the top or on the sidebar.

These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. When the ad goes up, you will have a good idea as to whether or not it is effective. This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.

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Pay Per Click Affiliates - Contextual Advertising & Publishing

2010-05-08T11:46:00.001-07:00

Pay per Click (PPC) in the Google advertising programme is a system devised by Google for showing text ads on a web site. Google was the inventor of this online advertising system and now dominates the online advertising market. Prior to Google AdWords and AdSense, the main method of marketing a website was with Banners and other individually placed text ads on accommodating websites where arrangements with various webmasters had to be instigated on a case-by-case basis between themselves.

Google's system was the first real way that text advertising on webpages and websites was able to be done automatically and since then Google has become the dominant search engine on the internet today with 61% market share.

Since Google devised the system to show text ads or as it is correctly known, contextual advertising, there have been and still are numerous other search engines offering contextual advertising like Yahoo and their paid search and also Bing offers paid search results but no one comes close to Google's Market share so we will stick to discussing their programme for this article.

AdWords is where advertisers advertise and AdSense is where those publishers get paid for showing those AdWords ads.

All contextual advertising online now works the same way. An advertiser picks their keywords, writes up an ad, gives it to a website search engine and that ad gets shown on a publishers website whenever someone asks for those keywords. It's a simple system for advertisers and publishers alike that works remarkably well.

Now if you were to advertise with one of these search engine networks, you would have to pay money to them every time someone clicked on one of your ads. When you took out the ad with whichever programme provider you decided to use, you would have had to say how much you were prepared to pay per click and probably how much you were prepared to spend each day or on each advertising campaign. As an advertiser, it is very important that you get this right because if you don't, you could be paying the account off long into the future.

All these advertisers need web sites on which to show their ads, so this is where the publishers come into play. A publisher is a web master or website owner who designs and publishes a website. They need a way to monetise it and make it make a return on their investment (R.O.I )

Websites are usually built with a purpose, but if there are ways to make more money from a website, naturally there are many willing webmasters prepared to show other ads as well as their own goods and services. This then becomes what in business is called "a value ad" to their business. For the sake of clarity here in this case 'a value ad' means an added value to their business.

The publisher/webmaster places a piece of code given to them by the PPC search engine provider on their website so this code will then insert relevant ads based on what the subject matter is in your website. So if I had a website about "poor little Widgets" I would see ads from advertisers advertising anything to do with "widgets" and the closer their ad matches the content of my page and if I as a publisher show their ad "above the fold" then I can expect to receive a nice payment when someone clicks on that ad.

The online advertising world has opened up in the past two years and now give Publishers a choice of whether to show contextual ads, video ads, image ads or a mixture of all types. The contextual ad is still the most common and no doubt you are quite used to seeing the "Ads by Google" inserted somewhere into websites as you have surfed the 'net.

Pay Per Click Affiliates are those webmasters/publishers who monetise their websites with advertising that they get paid for whenever someone clicks on one of the ads.

Business Success and PPC Marketing - Marriage Made in Heaven

2010-05-08T11:31:00.001-07:00

I have a few questions I want to ask you. Do you own a business? Do you want to own a business? If you do own a business or have plans to start one how do expect to find customers? If there is one thing I have learned after years of working in business development is that the single biggest challenge any businessperson faces is the daunting task of driving customers to them. Believe me, this is no easy feat. Ultimately finding success requires a combination of careful planning and calculated risks. One of those calculated risks you will need to take if you want to maximize your profit potential is to get involved with Internet Marketing.

More specifically, if you want to find tremendous success you will need to step into the landmine packed field of Pay Per Click marketing (known as PPC for short). Why do I say that PPC marketing is landmine field? Simply because the chances of losing far more money than you will make with this marketing method are overwhelming... at least initially.

You see there is a very steep learning curve with Pay Per Click. Some of what you have to learn you can pick up from courses about AdWords and other internet marketing related products. You can learn a lot about this advertising field by perusing the learning material Google provides free of charge at their learning center online. You can learn some of what you need to through these various sources, but you cannot learn all of it. Honestly you cannot even learn the majority. In the end the only way to master PPC is by putting yourself into the fire and allowing yourself to get burned. You have to jump into the PPC fray, take your bumps and learn from them. If you are not prepared to face the simple reality that you will likely lose money upfront when you start utilizing this marketing method then you absolutely need to stay away from it.

There are of course ways to control your risk and mitigate the amount of money that you will lose. If you get really lucky you might even come out on top. The steps that you need to take to control your risk and set yourself up for success in the future are: Test, Track, and Optimize. You need to test your ad and landing page performance to determine which ones are performing the best. You need to track your results so you can determine which keywords are underperforming and can be pruned from your list. Finally you need to optimize everything based upon the data you collect from your testing. If you do these three simple steps you will be far ahead of the vast majority of other marketers in the game today.

Don't Waste Money - Pay Per Click Advertising - Only Pay When it Gets Used

2010-05-08T10:58:00.001-07:00

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SEO Versus Pay Per Click Advertising

2010-05-07T07:19:00.001-07:00

In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don't always accomplish the goal - it doesn't matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is advertising to a targeted audience, the ones who need or at least want the goods or service being offered. The best way to accomplish this goal of course will vary among different media, however, having a target market strategy is a must on the Internet.

In particular, the Internet has embraced this truth and virtually exploded with a variety of means toward the end of successful, specific advertising. Internet advertising campaigns range from the obvious and the notorious (tasteful banner advertising versus badly-worded spam emails) to the clever and the outrageous (Amazon's 'Still not big enough' television campaign from the late 90s, and Halo 2's legendary 'I Heart Bees' viral marketing alternate reality game).

Obviously, some of these efforts are more successful than others, and some are successful in all the wrong ways. The exiled Nigerian prince who wants to share his vast wealth with lucky, lucky you has become a pop-culture meme and in-joke, practically an obligatory reference in any discussion of modern marketing or Internet spam.

However, a great deal of web advertising is quite a bit less flashy than the aforementioned efforts, yet is seen by every user who runs a request through a search engine. When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.

SEO

For those who don't know what SEO is, this acronym stands for Search Engine Optimization. In short and simple terms, every search engine provides results based on a series of criteria, generally keyword and content related. The engine compares the search request to its index of websites and their descriptions, and provides the most relevant answers it can, ranked in order of precedence.

The first sites to come up are the most closely related to the search terms as the engine understands them. This is why different engines may rank sites differently - Yahoo, Google and Bing have different indexing and keyword criteria, so their responses to a particular search may vary. It is termed Organic SEO because the results are returned organically, or naturally - there is no external interference or override changing the results, they simply return per the standard operating practices of the search engine.

Organic SEO has the advantage of having no inherent costs associated with it. Proper search engines don't charge businesses for their ranking in the list, so the only required investment is building a noteworthy site that generates the traffic and keyword results that will bring a high ranking. The downside is that it requires a great deal of research to properly take advantage of this strategy. Craigslist alone abounds with writing jobs catering to experienced SEO writers, and entire websites exist discussing the ins and outs of the practice. In addition, it relies entirely on users searching for terms that relate to your site, leaving the situation far less in your business's hands than some owners may be comfortable with.

PPC

In pay per click advertising, businesses contact a search engine and bid on certain keywords they feel are particularly relevant to their website. For example, a company making horse saddles might bid on keywords pertaining to horses, riding events, and saddles. Then, when someone searches these terms, the search engine provides a link to this business in the form of a pay per click advertisement. The name pay per click comes from the fact that the company must pay the website a fee every time a user clicks the advertisement.

Pay per click advertising is attractive because it increases the odds of really snagging a targeted audience. Rather than having one result possibly come up in a search, there's another result just off to the side, increasing the chances of gaining user attention. On the flip side, PPC can quickly become a cost burden. Every single click must be paid for, and there's no guarantee that every click will result in a sale, meaning costs could skyrocket before a business is prepared to deal with them.

Making the Choice

Often times, the best choice is to strike a balanced approach between SEO and PPC style advertising. Just where that balance lies depends entirely on the business in question. The savvy web advertiser will carefully consider keyword popularity before choosing a PPC campaign, and perhaps even set aside an actual budget to account for those users who will click through but are not looking to buy.

Additionally, there are literally thousands of experienced SEO writers available for employ at inexpensive rates for short term work, meaning the organic SEO standing of a page can be improved with relatively little investment. As ever, the keys are research and understanding, both of the target audience and the means with which you intend to reach them.

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Making Sure You Make the Most of Free Advertising Techniques As Well As Paid Advertising

2010-05-04T23:44:00.001-07:00

This article shows the importance of using free advertising as well as paid advertising techniques when looking to be a successful Internet marketer. It is very clear that methods of paid advertising such as pay per click are very effective in the world of Internet advertising, and it is widely thought that the fastest way to grow your list is through pay per click advertising.

However there are also lots of free methods of advertising that should be used as well because they also can be very effective as well, even if they do take longer to build your list. The first way you can advertise your Internet business for free is through social media sites such as Facebook, ecademy, and twitter. These are all fantastic in there own right. With Facebook you can build an online network of people by adding people as friends, and you can then post comments on there. The beauty of this is that it exposes you to a whole world of people that can potentially become your customers for years to come. The same process applies with ecademy and this is another way to build an online business network, to which you can expose your products to. Twitter is also a great way to advertise your business for free and it is something that most of the successful Internet marketers use. This is great because you are able to follow many different people and this allows you to see their interests and what they are up to on a daily basis. This allows you to follow people and then they also follow you back, and so any information you leave on there will be seen by all these people. By making sure you follow people with similar interests again this opens up a lot of doors, as lots of like-minded people can see what you are offering.

Moving on, YouTube is another great way to advertise your business for free. By setting up an account you are able to post regular videos on there and this is a great way to generate traffic to your website. It is generally thought that people buy from people they like and feel they have developed a relationship with, and there is no better way for this than video footage as something's are easier explained through actions than words.

As well as these methods there are also many other free ways to advertise your Internet business including article marketing on sites such as goarticles and EzineArticles, and through free classifieds ads, which are also a great way to advertise for free.

So it is clear to see that whilst paid advertising methods are great, it is also very important to use free techniques as well when looking to build a long list of potential customers over time. Whilst pay per click and other paid methods are fantastic, and quicker if you know what you are doing, I cannot stress enough the importance of free methods too, and with them being free we have nothing to lose by trying them.

To Your success

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AdWords Checklist

2010-05-02T01:03:00.001-07:00

Why would Anyone want to advertise with Google AdWords?

Your answer is that it is probably one of the most effective ways to advertise on the web. However this type of advertising has a few things about it that you should seriously consider before you decide to advertise with it.

First off this is not a place to advertise for the complete Newbies or Beginners. If you don't know yet what you are doing with regards to advertising your very first web page or business opportunity please take my advise and stay away from this sort of advertising until you know a bit more. If you really would like to tap in to this very powerful advertising method though there is places that can teach you the A-Z of advertising with AdWords.

Secondly you must read and re-read the terms and conditions of Google Thoroughly before starting a campaign. Google is very strict on what you can do and what you can't. It is extremely easy to have your account deleted or your campaign's keywords to be blacklisted. So please make sure you abide by the rules.

Thirdly I suggest you join a online business forum where you can get help when you get stuck. People normally are very willing to help you be successful but a word of advise from someone who has learned the hard way - Not all advise will put you on the right track.

The Fourth thing I suggest is to join a program that can teach you how to use AdWords successfully. From personal experience there is a lot of guides out there but a lot of them are a complete waste of your time or money. I've come across only three guides and programs which I will endorse as they were written by very successful online marketers that use this method as their only way of sending traffic to their sites.

There is a major consideration that you must bring in to account before you start to advertise with AdWords. No matter which platform you use to do PPC advertising you must have a budget to be able to do this type of advertising. Be warned this is not a cheap way of advertising! My personal suggestion is to have a budget of at least $500 to $2000 a month per campaign.

Now let's say you have all the requirements that I mentioned above. What must I look out for?

Keywords is the key to any campaign. However you must find a Niche where you can actually be able to bid on keywords you can afford. An example of this is the Weight-Loss Market. If you want to try and compete with the big boys then you will have to be willing to pay $100 per click for a lot of the keywords in order to get your site on page one. So let us say you get 50 clicks then you will fork out $5,000 per day. That is $150,000 a month.

Now do you have this type of money just lying around?

No, I did not think so!

So you need to find keywords that is not so heavily searched as the main category keywords like LOSE WEIGHT. Rather go for keywords that has between 5000 and 15000 searches a month. 15000 searches is the maximum amount of searches you should go for, anything more than that you will start to go in to the red zone and go broke. I suggest to stick with 5000 or below searches and you might just find some rather nice keywords that allows you to get your page seen by a lot of visitors for very cheap.

So Where do I find Keywords?

There is a lot of free tools out there that can help you to find those keywords. Google has their own set of tools you can use. Finding the right Keywords though takes time and you have to do it right from the start. So put in the effort up front and it will pay of in the long run.

You must get your page on to the front page of the keyword page you have selected! If you are not on page one the chances of your web page to be seen is virtually zero! Most people only look at the first page of a particular search phrase. So if You are not in position 1 - 8 then you a wasting your money.

Now You've got my Keywords and You've got a campaign running, What Now?

Now you have to monitor your campaign daily. If you see that there is keywords with a low rating (under 5) delete them from your campaign otherwise they can start to bring down your other better performing keyword rankings and then eventually all your keyword will start to drop in ranking.

Tweak your campaign so that it works and sends you relevant visitors that converts to sales.
When you have finally got that super campaign that is letting the money flow in then you can start a second campaign and launch another product.

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Internet Marketing - The Dangers of PPC

2010-04-30T22:34:00.001-07:00

Anyone starting out in internet marketing is eager to drive traffic quickly to their websites and start making sales. Of course, one fast way to get traffic is to pay for it. Pay-per-click advertising seems like an effective method to achieve this and it is tempting to dive into it, especially since most of the high earners in the field use PPC to earn massive profits.

Unfortunately, PPC can turn into a black hole, sucking in massive amounts of money and heading you quickly towards bankruptcy. It is easy to assume that bidding on relevant keywords will only attract people who are interested in the product being promoted. However, the reality is that all kinds of people will click the adverts, who have no intention of making a purchase of any kind, even if the advert clearly describes that this is the purpose of the website. At fifty cents or more per click, this behaviour can add up to a huge cost with little or no return.

The best way to proceed is to be extremely cautious with PPC. It is better in many cases to try to attract traffic through referrals and SEO but, if PPC is to be used, be very careful, and be patient. First of all, begin with keywords, which include the actual product name. Make sure there is no trademark issue with this but most small vendors will be OK about it because you are going to be making them sales. For example, "buy productname" or "productname.com". Set the keywords to "exact match" so that the adverts only appear if these exact phrases are typed into the search engine. Adjust the bids on the various keywords individually over time so that they settle on position four or five. These will be cheaper than the top spot. This method will let you know if your website is good enough to make a return on PPC. If you make a loss on these keywords, your site needs to be tweaked to improve conversions.

Only after your campaign with product name keywords is in profit, should you consider other keywords. It may take some time to get to this stage, but the alternative is a shocking loss of cash, after which you will possibly be scared away from PPC for good.

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Benefits of Opting for Google Pay Per Click Advertising Services

2010-04-29T11:04:00.001-07:00

With the growth of the internet, there has been an emergence of numerous new methods of publicity as well as advertising. One such path-breaking method is PPC or Pay Per Click, which simply put, is a system wherein the advertisers pay the host, when their advertisement receives a click. This in turn redirects visitors to the site of the advertisers, helping them generate more revenue. The Google pay per click advertising plan is one of the biggest and most popular in this domain.

When you decide to engage the services of a PPC management company, there are a number of things you will need to consider first. First and foremost, is of course the variety of PPC service that the company offers. Primarily, there are two types of PPC:

Flat rate PPC: This is the system wherein the amount is fixed before hand, and each click receives a definite amount.

Bid based PPC: In this system, the advertiser is required to sign a contract, which accords them permission to compete in an auction like scenario, against other advertisers.

Many PPC management companies will also offer you the services of PPC experts, who will tell you the manner in which such advertisements should be placed on a page or site. With the correct placement of advertisements, the chances of getting queries tend to go up multi-fold. Online guides, such as those associated with Google pay per click advertising have detailed information on how the system works.

When you opt for the Google pay per click advertising plans, you are guaranteed a regular income, via various advertisers. The PPC plan can be combined with blogs, individual web pages, small or even corporate websites.

In case you are still wondering why you need to engage the services of a PPC management company or hire experts, here are some reasons:

PPC is easily one of the best methods to attract visitors to a particular website or web page.
Maintenance of PPC is quite convenient and today, PPC services are becoming easy to locate:
With Google Pay per click plans, you will not only be able to reduce costs related to online advertising, but also be able to place region specific advertisements.

Google Pay per click is the wave of the new generation and is an answer to the prayers of those, who had always wished for a hassle free method of advertising.

SEO Versus Pay Per Click - A Comparison For Traffic Building

2010-04-28T03:01:00.001-07:00

When it comes to internet promotion, there are two common methods that are being used by internet marketers - Search Engine Optimization (SEO) and Pay Per Click (PPC). Between the two, which one is better?

Before you choose, let's talk about the two methods in details:

- SEO: this method deals greatly with consistent effort to grab the attention of search engines, such as Google and Yahoo, in order for them to put your online business websites on top of the search results page on certain keywords.

- PPC: this method focuses on advertising campaigns. You put a cash deposit into a search engine advertising program, and when an internet user search for your product, your website will be listed up at the search results. If your ad is clicked, then the deposit will be deducted based on the cost per click amount for your targeted keywords.

If you want to get fast, massive, and high quality traffic, then PPC is the right method for you. No matter how old your online business website is, the moment you launch a PPC campaign, then it will only take five minutes or less to see the traffic pouring in. The downside of this method is that you need to invest for an advertising budget.

As for SEO, this method will require more time and consistency than using PPC campaign. Plus you need to learn the ropes about the technical details on SEO. However, topping search results using organic SEO campaign will give you continuous visitors for a long term basis for free.

So, what is the most effective way to get traffic? I suggest you should start using PPC, but on your first campaigns, you should use it as a test, and therefore, you should not invest a lot of money in it, but put more keyword test. You must review and compare the effectiveness of each keyword combination, and once you found the best combination, you should use that keyword for your future PPC campaign and organic SEO promotion.

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A Quick Guide On Pay Per Click Advertising

2010-04-26T15:54:00.001-07:00

Most people that have used the internet for a while and have a website will tell you that to get regular traffic quickly, pay per click is a tried and tested method. This is the system of choice owing to how successful it is compared to may other types currently available. Quite often the reason people don't use pay per click is because they just don't understand it; this article should provide sufficient information to make things clearer.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they cam from gets paid from your account as a thank you. The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. One of the most obvious advantages to pay per click is that you will only pay when people come to your site, that is, when the ad is used.

Rather than paying for a month's worth of advertisements that might bring you no clients, here, you will only pay when people notice the advertisement and then go on to your site. In the early days it was often said that a competitor would try to deplete their competitors advertising budget by clicking on their link until they used it up but this rarely happens these days. When you use pay per click marketing, you will benefit from using directed and targeted marketing. The people visiting the hosting site are already looking for related products or services to those you are offering.

The largest and best known of these pay per click services is Google with their AdWords program. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. When you see the results page on entering your search term, you may see the advert at the top of Google's results or on the right had column.

It is this immediate effect that appeals to many advocates of pay per click marketing. When the ad goes up, you will have a good idea as to whether or not it is effective. Almost all top companies will use pay per click as part of their marketing structure because it is perceived as being the most effective.

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4 Tips To Increase Your Pay Per Click Conversion Rates

2010-04-25T14:44:00.001-07:00

If you're doing any type of Online marketing you're probably doing some Pay Per Click search engine advertising.

I've been doing Pay Per Click advertising for years and I still learn some new things every now and then.

Whether the search engines change the way we can show our ads or affiliate links will determine what we can and can not do with Pay Per Click Search engines.

Here's a few tips to getting the most out of your Pay per click campaign.

Length of time

One very interesting fact about Google Adwords (being the main PPC most people use or start with) is one factor that determines how much you pay for your ad and where it appears is the length of time you've been running your ads.

I've had ads that were failures from day one, only after 60 days become some of my top income producers by giving me the best return on investment of all the campaign I've run.

If an ad is a failure at first and you can make it break even, try to stick with it a few months, the rewards could pay off for many months (or years) to come.

Keywords in ads

One of the most important aspects of Pay Per Click search engines is specificity. When someone is searching for a specific product or service they want to see that in the advertisement so they know to click.

Including the keywords they searched for in the advertisement can dramatically improve your Click through rate and ultimately your profits.

While this method will take more time to setup it will payoff in the end. You will get what you put into your Pay Per Click Ads.

Keywords on landing page

Going one step further from putting the keyword in the ad is putting the keyword on your landing page.

The page that people go to when they click your ad. Whether you want them to signup for a newsletter or make a purchase directly from the page, including your keywords on the landing page will without question
increase your profits from the ad.

If you have a programmer or know someone who can, in just a few minutes they can create a page that grabs they keyword from the ad and displays it on your page.

Affiliate Product Reviews

If you're using PPC search engines to sell affiliate products a very effective way to increase conversions is to use a "Review Page." This page can be as simple as "Top 3" products in the market your advertising to or it can be a
specific review for a specific product.

You can also mix and match these review pages. Have the main review the main product you're promoting while listing alternatives at the end. Of course all of these contain your affiliate links. Using this page to also collect email addresses will let you also follow up market to the leads you receive increasing your profits.

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PPC Advertising - How to Start

2010-04-24T07:38:00.001-07:00

How to Start

How do you start if you are considering going into the world of Pay Per Click advertising?

If you are an affiliate marketer there are literally hundreds of resources to choose from and it's hard to get a bead of where to look.

Book Resources
My suggestion is to look in the most obvious places, and the most obvious is amazon books. Getting a good book is the cheapest and most reliable way to get a start of PPC understanding. And PPC understanding, to coin a concept from Ed Dale, is crucial to getting started on the right footing.

The first book I would absolutely start with is the Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd. This is information offered by the recognized masters of Google AdWords and would form the basis from which I would begin to develop PPC understanding. There are other great resources but this is the one I would use to start it all.

With the Ultimate Guide under your belt, you can look for other books on the subject. I like another that covers the broader subject of Internet Marketing and that is The Super Affiliate Handbook by Rosalind Gardner.

Video Tutorials
Once you have read enough material to get some understanding, your next step is to go online and find some video tutorials to see how some of the ideas you are now familiar with look when actually put to use.

The best place to start is You Tube. There are lots of short videos that will demonstrate how to set up an PPC account and what the Google AdWords interface looks like. And there are many more that show what an account looks like when it is up and running. One tip, when you set up your first Google AdWords account, set up a Standard account, DO NOT set up a Starter account like I did, you will be penalized in your business if you do. More on that in a later article.

Once you have done some reading and have reviewed video on You Tube and you feel comfortable with your knowledge of the PPC system, then and only then should you look for a system or program to join and begin your affiliate marketing career.

The Next Step
How long should you spend reading and viewing? That's up to you, but anything short of a couple of weeks or even a month is too little for the rough and tumble world of PPC advertising. Bear in mind that over 98% of people fail or bail out of PPC advertising when they try it out. A lot of that comes as result of poor preparation going in.

Remember this is a business. As someone who started his own video production business years ago with a telephone and the yellow pages, you have to have determination, patience, some money and dogged planning to get into the game.

So there you have it. A primer on how to start. In my next article I will talk about some specific programs I have used and am currently using to ply the trade. They all cost money and have different ways of working the AdWords space. So that is where things get tricky and where you need to know what to look for.

That is it for now. Go out there do some reading and some viewing.

Stay well, stay with it, and may your travels be prosperous.

The Benefits of Advertising With Google AdWords

2010-04-20T14:05:00.001-07:00

As you may be aware, the success of a pay-per-click campaign depends on the ability of other webmasters to draw traffic to their site. If you want to draw the best webmasters, you will always need to look for programs that are attractive to them. Today, the vast majority of webmasters prefer to work with Google AdWords. Therefore, if you want to advertise using pay-per-click systems, this program will also be the best choice for you.

A Safe and Popular Program

Many people are afraid to work with Google AdWwords because they have heard about pay-per-click fraud. Fortunately, the AdWords program has a number of systems in place to prevent this from happening. There are also a number of reporting tools that you can take advantage of in order to help you spot fraudulent clicks. For example, you will find it very easy to determine which sites lead to the most number of click impressions. If you notice an unusually low ratio of impressions to sales, then you can ask to have the referring site flagged for questionable activity. When you compare these reporting tools to ones provided by other pay-per-click companies, you will soon realize why the vast majority of businesses trust this program over ones provided by competitors

Superior Management Tools

If you are going to bid on keywords, or make other marketing decisions, it can be very hard if you do not have accurate information Interestingly enough, even business owners that do not market through Google AdWords use the keyword finder for their own websites. Since Google ranks as the most popular search engine in the world, you can also have peace of mind knowing that the keyword search information you obtain from them is fairly accurate.

When you are paying to have your site reach as many people as possible, it will not be of much help if you choose a program filled with experienced sales people. In a sense, that is what will happen when you choose a pay-per-click company that has little appeal for webmasters that have a proven Internet marketing track record. Typically, if you start out with the AdWords program, you will soon realize why this program remain popular year after year.

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Pay-Per-Click and "Clicks" Versus "Clicks"

2010-04-19T05:56:00.001-07:00

Low Quality High Volume Clicks

When I launched my first pay-per-click campaign I was seduced by the thought of getting as many clicks as possible. I figured that with a lot of clicks I would get more sales and sales would be a percentage of all the clicks I received. Unfortunately, the conversion, that is the ratio of sales to clicks, where consistently much lower than 1%.

Where I went wrong was that I estimated an advertising budget and divided it by the profit margin of the product. This gives the number of sales that I would need to make to cover the advertising budget. I estimated that my conversion rate would be around 1-4%. The basic math is shown below:

Advertising budget := $240 per month
Estimated Product Profit Margin = $8.00
Sales to cover advertising budget = $240/$8 = 30 units per month
Estimated conversion rate: 1-4% -- assume around 2.5% on average
Clicks needed to make 30 sales: 30/0.025 = 1200 clicks monthly
Maximum bid price per click $240/1200 = ~$0.20 maximum bid per click.

The problem with this model is that the lower your conversion rate the more clicks you need to make the required conversions. And the more clicks you need, the lower the maximum bid price.

Unfortunately, as in everything else, the quality of the click, in this case measure by how likely it is to be converted to a sale, is directly related to the the maximum price. And if you follow this model what happens that you get a lot of low quality clicks with very few sales. This causes your advertising costs to exceed sales revenue. At least, this is what I experienced. Therefore, I needed to modify my strategy.

Strategy 2.0 -- Keyword Search

What I tried next was to very carefully select my targeted market. The pay-per-click service I am using has a tool that provides keyword suggestions and I used it to explore my options.

I found that some of the keywords had first page bid estimates that exceeded the estimated profit margin. I choose not to compete for those keywords and excluded them from my list.

On the bids that remained, the ones I could competitively afford, I initially bid at the estimated maximum. As a result the conversion rate significantly increased to well above 2% on the average. Furthermore, the costs per conversion decreased. This is the advertising costs for acquiring a sale.

The PPC service I was using provided these numbers as part of the service. I had to set up the tracking which required that I load a custom script (provided by the PPC service) on the Web page where the customer confirmed a sale.

I would highly advise setting up the scripts and PPC service to monitor costs and performance. This information is required to effective manage the PPC campaign.

Strategy 3.0 -- Content

At first, I had set bid for the content ads (image ads that are placed on affiliated network sites) at a relatively low amount. However, when the number of clicks I was receiving plummeted I panicked and I reset the PPC services to automatically manage the maximum bids costs. This had an immediate effect in that the number of clicks skyrocketed and so did the associated advertising costs. Unfortunately sales did not come even close to tracking the costs. So I reset the content bids amounts back to manual management and relatively modest bid amounts.

For content advertising, carefully select the relevant placement networks. Also be aware that its is widely reported that content PPC is prone to click fraud. I have not experienced that myself but there are numerous mentions on the Web about this subject.

Another thing to be aware of is that content advertising is not as targeted as keyword search advertising. That is, in a keyword search your ad is placed in front of someone that has expressed an interest in the product -- at least that should be case if the keywords have been selected properly. Whereas, in a content placement, the ad is placed in a broad category of similar products. As a result, the conversion rates will, in general, be significantly lower than keyword search placed ads.

Strategy 4.0 -- Weed the Garden

Once a few weeks of performance data has been collected on the PPC campaign carefully analyze the costs and the associate revenue of keywords, content networks, text and image ads. Remove those elements that costs more than they produce in revenue. Next examine those elements that remain and try to identify common traits. Use these common traits to add new elements with comparable traits.

Furthermore, use your intuition to select completely new untried elements. In short, experiment with something completely new and untried.

In addition to eliminating advertising elements that cost more than they produce, look at the days of the week that the ads run. If there are any days where the daily advertising budget exceeds the revenue consider not running the PPC campaign during those days.

A word on caution on this point, the decision to purchase may lag when the ad was seen by some considerable time. That is, the customer may see the ad on Friday and make the purchase on Monday. So if there is a sudden drop in sales when the PPC ad is shut off on select days then things need to be reconsidered.

Also, if the advertising costs exceeds revenue on most or all days the entire PPC campaign needs to be restructured.

Strategy 5.0 (Conclusion) -- Need to Tend the Garden

Unfortunately you can just set the parameters and walk away from the PPC campaign. It requires constant attention. Things that work today may suddenly quit working tomorrow. Also there is always room for improvements no matter how well the campaign is performing.

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Tips for Affiliate Marketing Newbie's - Is Pay Per Click a Viable Option?

2010-04-17T08:55:00.001-07:00

If you are a newbie to Affiliate Marketing, I do recommend to look into Pay-Per-Click Advertising at the beginning, because it is still one of the more easy ways (or less difficult would probably be more true) to get started in this industry AND get fast results. Results referring to earning commission. No more and no less.

Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com or Looksmart is still not as complicated as most people believe. It will get harder as time progresses though. Nobody would argue this fact. Also bid prices will most likely continue to rise and not get back to what they were once just a few number of years ago.

The "golden age" of PPC marketing might be over, but it is still much easier to earn some commissions with it compared to most other, older and more mature marketing strategies.

Take Search Engine Optimization for example. If you start a new site today, chances are that you will not see very much, if any results for 3 to 6 months, assuming that you already know SEO, what is probably unlikely. "Trial and Error" is a concept that translates to years of trying and failing in SEO compared to hours, days or weeks for trying something new in Pay-Per-Click marketing.

It will not work without spending and loosing some money up-front while you learn to get the basics straight. Set low spending limits for new test campaigns if the feature is available. Wait a few days spending only a little bit of money and watch how it converts. If you make money which is simple to find out, by subtracting the number of click multiplied by the average cost per click (= spending for the PPC Service) from the earned commissions. If the dollar amount is a positive amount, you made profit.

Don't get over board because of it though. You can increase spending a bit, but I do not recommend to go full force without spending limit and buy every click you can get at this point. Wait at least until you posted your first commission check successfully to your bank account. I would wait even two commission checks with a bit of increase in spending and hopefully commission each payment cycle.

Also loosing money on the first few campaigns should not discourage you and make you stop. See breaking even as a success and progress. It is not very likely nor impossible to make profits right from the start. If you do, good for you, If you don't, try to find out why. Once you did use the services, you will at least know how the process works and understand a lot more of discussions at forums, related articles and tips from professionals. You don't if you don't do anything and give up before you even started.

You should not just stop at PPC though and only rely on paid traffic to your site; especially, if you rely completely on direct or redirected traffic to the merchant where you are merely a proxy in the conversion process without the customer being aware of your existence at all. If you have a site or "Landing Page" the customer sees first, you will get at least the chance to do something with visitors that do not convert for the specific offer you are promoting via PPC Ad.

The visitor you paid for is on your site and not the merchants and you might be able to get him interested in something else. Merchants do that too and so can you. Be careful though. Don't create a conflict which could result in a "Lower Conversion Rate" of your "Landing Page" for the original offer. This "something else" should be a "Secondary Conversion Goal" for your Ad and landing page ; not just for non-converting traffic, but also as "secondary goal" for the traffic that you actually convert for your "Primary Goal".

May be a similar offer to the one he showed obvious interest in; remember, he clicked the link from your paid Ad; but then decided not to follow through with it for whatever reason. Similar does not mean the same thing, but from another brand or merchant, but similar in topic. Don't offer another TV Set when you promote a TV Set. Offer a TV Program Guide or Magazine instead for example.

This goes beyond the topic of this article, but I wanted to provide you with some "Keywords" and "Terms" for further research. You should look into all the other opportunities and possibilities available for promotion of products and services as well, but with long-term goals in mind. Paid Search can help you financially while you get something more substantial going.

Paid search will only work long term if you really dig deep into this type of marketing and become an expert yourself. This requires a lot of technical, mathematical and analytical skills and most people don't have them.

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Internet Marketing For Online Businesses - The 2 Essential Keys to Success

2010-04-12T23:00:00.001-07:00

Build it and they will come. That might have worked in the Field Of Dreams but unless you can arrange for a little divine intervention that marketing plan will not work for your online business. If you are new to internet marketing for online businesses then let me be the first to welcome you to a medium that can be exceptionally lucrative but can also resemble the Wild, Wild West in many ways.

The internet represents a fantastic marketing opportunity with its enormous global audience and the potential to reach hundreds of millions. For the first time ever a small home based business has access to a huge base of potential customers. And that's also the biggest challenge for any internet marketing plan. Over 70% of all visits to a web site originate as a search and there are literally billions of searches conducted each month.

The question is how do you get your fair share of those billions of searches? How do you get people to find your website?

The answer to these questions revolves around two elements of your marketing plan, the Message and the Media. While internet marketing has technical differences from traditional print or broadcast media, the basic principals of marketing have not changed. You have to identify your market, offer a product or service that they need, and find the most effective way to inform your market that the product is available.

The Message

It really doesn't matter what kind of product or service you are offering, in order to sell it you have to have the visitor perceive some value that makes your offer better than your competition's. This is called a unique selling proposition. Ask yourself the question, why would anyone buy from me, and then write down the answers. If it comes down to just price then you're probably in trouble because somebody will match it or beat it once they are aware of it.

You need to focus on what makes you different. Most importantly, how does your product or service solve the visitor's problem or need? Is it selection, free shipping, customer service, money back guarantee, or one of the most effective, a bonus package with every purchase.

Once you've decided what your unique selling proposition is, then you have to figure out how you want to use it to both draw quality traffic to your site and to serve as a call to action once the visitor arrives.

The Media

Obviously you need traffic to your site but keep in mind that not all traffic is created equal. The beauty of the internet over traditional advertising is you can target specific inquires and you can advertise and design your site to get the traffic for those inquiries.
How you target those inquiries is going to determine if you are a success or a failure.

The basic objective is to be on the first page of a major search engine like Google when someone enters a search phrase that is relevant to your site. For example if you sell pet supplies you want to be one of the top ten returns when a person enters "small dog beds".

So how do you do that?

It's really a two part strategy. The first is to optimize your site for the search engines (SEO) so that they recognize that you have content regarding "small dog beds". This is a task that you can do yourself if you invest in the time to learn how, or you can outsource. If you outsource, do your due diligence as there are literally thousands of SEO companies looking for your business.

The second part of the strategy is to develop a web presence. A web presence is defined as anything that exists on the web that is hosted by somebody else that has a link back to your site. This can be a signature that you use in a forum, or social networking bookmarks, or article marketing, or email or newsletter links or even other sites that you own that you link back to.

The examples listed above are free. Well they don't cost money but they do cost your time. An alternative to these techniques is paid advertising. Pay Per Click (PPC) advertising has become very popular because it is targeted advertising. It is also an excellent way to go through your advertising budget rapidly if you don't know what you are doing. If you decide to go this route, start small and test, test, test. When you find an ad that gets traffic and converts, then scale up and spend your money. This method of internet marketing requires constant vigilance or you could waste a good deal of your time and resources.

The best advice for persons new to internet marketing for online businesses is to find a coach or mentor that you can trust. Like any business you can't just open the shop without having a clue how it works and expect to succeed. If however, you had someone who has already been there to guide you along, then the entire process is far less stressful and way more profitable.

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Pay Per Click - What Makes Internet PPC Advertising Better Than Traditional Methods?

2010-04-11T18:45:00.001-07:00

If you are new to the world of online business then you may not know some of the basics ideas and popular method of advertising nowadays. It is vital that you know all these if you are starting your own business, this whether you are an affiliate or a website selling products or services.

Knowing the facts how to attract visitors or make your company well-known all over the web is crucial to your success. Therefore you must decide on which method of advertising you will use, to get your ideas and products reach the right audiences. This is another aspect that you should carefully look into, after all no matter how good your products, how fast and efficient you are or colorful your website may be. If no one will be able to see and then use them, what good would that bring to you?

This takes us to the most interesting part, the difference between the two most popular methods of advertising. The traditional method offers the cheapest way and long term exposure, which I believe is what everybody wants. Some of these methods or internet marketing includes article writing, blogging forum posting, and a whole lot more. Then the other one, which is pay per click, offers fast results and maximum potential income, as well as visitors. The only problem with this pay per click method is the fact that it is way too expensive for the average website owners.

Nevertheless, it can surely let you break-even faster and maybe surpassed your expectations. Since pay per click can instantly help you be recognized online, this is through being on the top of the search engine results page. The SERP is the key to help you accomplish the most difficult task of online business, which is getting all the traffic you need to make a potential sale.

Without the right traffic a day, there is no possibility that you can earn to pay off all your debts or create a more comfortable living for you. Traffic is one of the most crucial parts of this business, the more people that get to know you and what you have to offer the better is your chance to sell something. This is what makes pay per click popular.

Traditional method can also help you generate traffic, in maybe 1 - 2 months, unlike pay per click. Now, for online business it is a bad thing and your competitor will surely thank you for that. Imagine, they have fewer competitors to fight with. This method is best used once you have established yourself and has a few loyal followers.

So now that you know how these two works to creating the traffic for your site. It is time for you to make a decision, and in doing this. Always remember what you want to achieve in a short time, if that is fast traffic then pay per click is the answer.

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Advertising Through Pay Per Click

2010-04-08T15:40:00.001-07:00

If you are looking for a quick way to start getting visitors to your website, then Pay Per Click advertising is well worth considering.

Some people would have you believe that all you need to do is create a quick advert, set a budget and watch tons of visitors flood into your site and start buying things.

In reality it's not quite that easy, although with the right preparation and knowledge of how PPC advertising works you can get superb results from using this system.

The first step you should always take when starting a new Pay Per Click campaign is to work out what you want the end result to be. This will influence the type of advert you need to write. Different websites and campaigns will have different needs, and it is these needs that you have to be able to identify up front before you launch any PPC advertising campaign.

For example, you may want to increase sales of a particular product. You may want to draw attention to a new service you are now offering. Alternatively you may wish to increase the number of names on your mailing list. Perhaps you even have a freebie you want to give away.

Whatever your needs are, make sure you know about them before you begin. You can then write an appropriate advert that will draw in just the kind of people you want to find.

You need to pay attention to keywords as well however. If you are trying to compete for an extremely popular keyword the cost per click will be more, you'll get less click throughs and you will also appear further down in the results. To get top placements in the paid search engine results you need to select narrower keywords that are more likely to get you the results you want.

What's more these kinds of keywords will also cost you less, since there is less competition for them. Provided you choose wisely they will also get you more qualified customers. Let's imagine your website is about surfing, and you want to find people who are interested in surfing in a particular location. If you chose the word 'surfing' alone, you would end up with lots of people clicking on your ad, costing you money and not being the type of people you are looking for. Whereas if you use the key phrase 'surfing in...' followed by the location you are interested in, your ad will cost less per click and you'll get a more targeted audience to show your website to.

Cost per click advertising is a powerful way to reach your desired audience but as we have seen you need to approach it in the right way for it to succeed. If you don't, it can end up being no more than a costly mistake.

Pay Per Click Advertising - Should You Use it?

2010-03-26T23:58:00.001-07:00

When I first begun my adventure in Internet marketing it seemed the only feasible way to gain traffic was by paying for traffic from major search engines like Google, Overture and Kanoodle.

Now - some say that pay per click advertising with Google is the least expensive way to pay for advertising to gain a lot of targeted traffic to your website.

If you choose to use pay per click advertising for your website, I can tell you that you will generally get much cheaper bids from over at Google then compared to Overture.

You can also expect to receive a larger percentage of your traffic from Google then compared to Overture or Kanoodle.

This doesn't necessarily mean you shouldn't advertise with the likes of Overture and Kanoodle. This will depend on what you are selling, how many click thru's results in a sale and how much profit you will make from advertising with each of them.

If you do decide to use pay per click advertising for your business you will want to consider getting educated as much as possible so you can make the best possible profit.

Believe it or not, some people have landed themselves into bankruptcy from using this method of pay per click advertising.

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Striking It Rich With Pay-Per-Click Advertising

2010-03-26T00:13:00.001-07:00

Pay-per-click advertising, or PPC, is a way of advertising on web sites in which the advertiser pays for the ads only when someone clicks on them to get to their site. For those involved, there's money to be made on either side of the road - as an advertiser and as the site on which the ads are posted.

PPC involves advertisers placing bids on the key words they believe their potential customers will use to find products or services like their own. For example, if you are selling wool socks, you might bid on words like "socks," "wool," or even "wool socks." The greater the demand for the particular key word, the higher the bidding prices will be for top spots on the search engine.

PPC ads usually appear in the right margin of a search engine when a user types in the bid upon key words to perform a search. The order in which your ad will appear depends on where your bid fell; if you came in with the highest bid, your ad will appear at the top of the list. In general, the top three bids show up on the first screen of the search without the user having to scroll down.

PPC advertising is an excellent means of making money for web site owners who may not have a product or service of their own to sell. If you have a site or blog that attracts a lot of visitors, you could put it to work for you with PPC ads. Many companies offer affiliate programs that pay affiliates for placing ads for the company on their web site. Each time a visitor to the affiliate's site clicks on the ad, the company pays the affiliate a set fee. Fees can range anywhere from $.05 to $.50 or higher per click.

On the other side, companies that want to enhance their presence on the web and draw more visitors to their site can work wonders with relatively inexpensive PPC ads. However, when starting a PPC campaign, it's important to think carefully about what you want to accomplish and whether or not PPC ads are the way to do it.

In general, PPC ads work remarkably well for short advertising campaigns. For example, if your company is introducing a new product or attempting to build an opt-in list, PPC ads might be perfect for the purpose. They're a very quick way of getting the word out about your products since a PPC campaign can be started within 24 to 48 hours.

Another thing to consider is which key words you'll bid on. Remember, the more in demand a particular keyword is, the more expensive it will be. So, if you're selling a specific brand of wool socks, you might consider bidding on "Sheepspride Wool Socks" rather than just "wool socks." Chances are you'll pay much less and, if your customers are specifically looking for that brand, they'll find your site quickly and easily.

Once you've established a PPC campaign, be sure to continually check on it. Don't just create it and forget it. Make sure your campaign is doing what you want it to. Watch your conversion rate. Some search engines offer a reporting tool to help you do this. However, if the search engine you're advertising on doesn't, there are software products available to assist you with tracking tasks.

Finally, make sure your advertisement is well written. At the very least, ensure it's free of typographical, grammar, and spelling errors. The ads are usually just one line, so your line has to be eye-catching and to the point. The search engine will have rules about what's allowed, so be sure you're familiar with them.

Regardless of which side of PPC advertising you're on, advertiser or affiliate, it can be an excellent way to boost your income. Just be sure the program you're involved in is one that meets your needs. There are a lot of options out there, so taking the time to do your research can mean the difference between a few dollars and hundreds.

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Striking It Rich With Pay-Per-Click Advertising

2010-03-25T16:17:00.001-07:00

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Advertising Through Pay Per Click

2010-03-24T20:55:00.001-07:00

If you are looking for a quick way to start getting visitors to your website, then Pay Per Click advertising is well worth considering.

Some people would have you believe that all you need to do is create a quick advert, set a budget and watch tons of visitors flood into your site and start buying things.

In reality it's not quite that easy, although with the right preparation and knowledge of how PPC advertising works you can get superb results from using this system.

Whatever your needs are, make sure you know about them before you begin. You can then write an appropriate advert that will draw in just the kind of people you want to find.

Pay Per Click Advertising - Should You Use it?

2010-03-24T20:34:00.001-07:00

When I first begun my adventure in Internet marketing it seemed the only feasible way to gain traffic was by paying for traffic from major search engines like Google, Overture and Kanoodle.

Now - some say that pay per click advertising with Google is the least expensive way to pay for advertising to gain a lot of targeted traffic to your website.

If you choose to use pay per click advertising for your website, I can tell you that you will generally get much cheaper bids from over at Google then compared to Overture.

You can also expect to receive a larger percentage of your traffic from Google then compared to Overture or Kanoodle.

If you do decide to use pay per click advertising for your business you will want to consider getting educated as much as possible so you can make the best possible profit.

Believe it or not, some people have landed themselves into bankruptcy from using this method of pay per click advertising.

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Advertising Through Pay Per Click

2010-03-23T17:41:00.001-07:00

If you are looking for a quick way to start getting visitors to your website, then Pay Per Click advertising is well worth considering.

Some people would have you believe that all you need to do is create a quick advert, set a budget and watch tons of visitors flood into your site and start buying things.

In reality it's not quite that easy, although with the right preparation and knowledge of how PPC advertising works you can get superb results from using this system.

Whatever your needs are, make sure you know about them before you begin. You can then write an appropriate advert that will draw in just the kind of people you want to find.

Visit : blogbyting

Pay Per Click Advertising - Should You Use it?

2010-03-20T08:20:00.001-07:00

When I first begun my adventure in Internet marketing it seemed the only feasible way to gain traffic was by paying for traffic from major search engines like Google, Overture and Kanoodle.

Now - some say that pay per click advertising with Google is the least expensive way to pay for advertising to gain a lot of targeted traffic to your website.

If you choose to use pay per click advertising for your website, I can tell you that you will generally get much cheaper bids from over at Google then compared to Overture.

You can also expect to receive a larger percentage of your traffic from Google then compared to Overture or Kanoodle.

If you do decide to use pay per click advertising for your business you will want to consider getting educated as much as possible so you can make the best possible profit.

Believe it or not, some people have landed themselves into bankruptcy from using this method of pay per click advertising.

Niche Pay-Per-Click Advertising

2010-03-08T11:32:00.001-08:00

Of all the online marketing methods you can use, Pay-Per-Click is the most expensive, but also the most successful if you are able to advertise on search engine result pages that contain keywords relevant to your niche. Obviously you need to do your keyword research and understand Pay-Per-Click advertising systems like Google AdWords and how to get the most out of the for the least money in vested.

You have probably seen PPC ads when conducting online searches. These ads appear on search engine result pages at the top and to the right of the page.

In order to place an ad on these pages, you will have to bid on keywords that you believe those looking for your product are most likely to use. Since there is limited space on these pages, only those with the highest bid will be able to place an ad for a particular keyword phrase. Do your keyword research using the tools here: webuildpages.com/tools/ - to research your niches keywords that will cost you the least to get the most traffic.

Depending on the number of people who want to place an ad using specific keywords, you may have to bid high in order to get a spot.

Bids typically range from thirty cents a click to a dollar or more. This means that each time a person clicks on your ad, you will have to pay the amount per click that you bid.

However, spreading your risk over several 5 cent keywords or phrases may untimately cost you less and provide you with more statistical information to base future campaigns on.

For example, if there is a keyword or phrase that costs 30 cents per click that is searched on 1,000 times per month and there is also 5 nickle keywords or phrases that has the same monthly click through potential, you will save your advertising budget about 20% of what it would be to just pay for the one 30 cent keyword or phrase.

If on a budget, this can be a tedious task because while you have to be competitive, especially if the keyword is a popular one, you need to be able to estimate how many people will click on the ad each month based on the keyword's popularity.

This is a tough marketing gamble to take if you are new to Internet marketing. While PPC can be very successful, there are other ways to advertise online that will generate interest in your product, especially if it is one of the only ones that caters to the niche.

If you want to learn more about PPC advertising, visit Google AdSense and AdWords to learn more about the bidding process, how to track your bids, and how to choose keywords wisely.

How Does Pay Per Click Advertising Work?

2010-03-01T03:52:00.001-08:00

The desire of every Internet marketer is to achieve a high position for a chosen keyword in the search engines. This means that when potential customers search on a phrase which you have targeted, they will find your website on the first page of the results returned by any search engine.

But how easy is it to get your site on the first page of the search engine listings?

The simple answer is that it is not simple, nor is it easy. Most search engines use very convoluted mechanisms (algorithms) to decide who is to appear on the top of their listings for any given keyword. One of the most common of these is a linking system, whereby weight is applied to sites that have many links (backlinks) pointing to their web site. You consider this a kind of voting system. There are many other factors that are applied to these algorithms, but for the sake of simplicity, think of it purely in terms of this voting system.

Not only is it time consuming to get votes to your site, the results are not usually apparent anytime soon. You could wait months for your work to bear fruit. That is not to say that you shouldn't be trying to get links, you should. It is a good medium to long term strategy that will deliver long term results. If you need to see results more quickly though, perhaps you should be thinking about pay per click advertising.

Pay per click advertising does offer some advantages over more conventional advertising techniques. Because you have control over your web site, you have control over who visits it. That is the nature of the Internet and effectively how it operates. Because of this, it is possible to target your ads quite precisely, so that your adverts fit specific searches that people make. Because the ads either form part of the search results themselves, or are discretely located on websites as Adsense ads, they are less 'in your face' than some other online marketing methods. Consequently, people who click on them are usually looking for something specific and are in a good frame of mind when they arrive (provided that you advert is on topic of course).

If you approach it correctly, pay per click advertising can be a very cost effective marketing strategy. With proper testing and controls on your spending, you can find good converting ads and then spend more money knowing that these ads will actually bring you a good return. One reason that many people fail at pay per click advertising is through inexperience. They bid too much on ads that haven't been tested to be working. Using this scenario, you could lose your shirt, so prudence is called for, especially whilst you are learning the ropes.

The other benefit (as alluded to previously) is the almost instant gratification that pay per click advertising brings to you. An ad you write can be shown on the Internet moments after placing it, and it is possible to get tangible results very quickly. And because of the nature of the Internet, you suddenly have access to millions of potential customers.

The other side of the coin of course, is to find ways to increase your organic search presence. Maybe you should be considering doing this at the same time as pay per click, so that you cover all your bases. The biggest thing that you need to do is to increase the number of links to your website, and from as good quality websites as possible. There are always innovative ways being developed to create backlinks to your site, so keep your eyes open for new ways to backlinks to increase your natural search engine position.

Pay Per Click Advertising Fortunes

2010-02-28T03:45:00.001-08:00

Internet is to be explored to the maximum as there are several places which suit every individual's likes and interest. Business can be substantiated with a complete internet potential and one such spot is the pay per click advertising. Other internet marketing techniques prevailing today are Google AdWords, forums, signature files, email advertising and many others. The major aim of such procedures would be to target traffic to the website in the most effective way. Pay per click search engine converts internet traffic to real sales. It is indispensable for the business sales which aims at generating marketing arsenal. Marketers make use of ppc advertising in order to advertise networks, search engines and websites.

Pay per click is perhaps one of the most powerful techniques that is compatible in the world of internet marketing. Advertising companies generate income with search engines. They earn profits as each customer clicks on a certain advertisement. Visitor count is increased whenever an advertisement in clicked.

Search engines can be classified into product and service engines. Google AdWords is a major arena of pay per click. The left side results are the organic results of Google web page. Sponsored links contain AdWords that are on the right side of the Google web page. It is not easy to include AdWords in Google. There is a heavy competition on bidding for the keywords, and only the best ones that pay the most money prevail. There is a certain amount of risk hidden while creating an individual website, and some people take to promoting other websites as a safer bet.

Google AdWords has a robust platform that helps in the ppc search engine internet marketing. An insight for searchable keywords and the ability to use free tools are the requirements of major success in Google adword programs.

Certain business endeavors must be accomplished before dabbling into driving traffic to your site. The system has to be studied well before stepping into any campaigns. Practicing the bidding technique wisely will help in attaining more profit. Google AdWords are the best, but not the easiest pay per click program. Especially, in the absence of a guru, falls are more obvious on experimentation.

There are AdWord books written by experts in the pay per click arena. Such books instruct the reader on the use of relevant landing pages and grouping of keywords. The keywords are to be set up in broad match, phrase match and exact match categories. Negative keywords are also to be included in the campaign. Google AdWords book also suggest on using the AdWord interface properly.

The web page is to be tracked in order to catalyze the running AdWords and pay per click campaigns. All the substances are to be tracked to the keyword level or group level. There are instances where advertisers have lost money with AdWords thanks to false clicks, or deliberately generated clicks to earn revenue. Google forums show up those who have given up on AdWords. While it can sometimes be considered to be some kind of scamming procedure, Google keeps updating its software to keep ahead of the scamsters.

Often marketers give up as they lack business tactics. Though huge profits can be attained through Google AdWords, a lot of learning and experience in this field is required. Simply opening a web page with keywords would not result in sudden inflow of dollars. Researching on adword forums and blog visits are the precautions that are to be taken. Rather than criticizing and giving up, it is better to go deep into the various success issues in AdWords. Pay per click advertising has now become one of the major ways of making online money!

Pay Per Click Advertising - An Advantage Or a Waste?

2010-02-27T01:07:00.001-08:00

Website managers do a lot of things to generate traffic in their website. They adopt several marketing techniques, ensure website designing and content, develop trends and techniques that will help them generate traffic to their site. Amongst all these there is one technique known as the pay per click advertising technique which, has become a topic of debate with people into Internet business. To some Internet marketers, the pay per click services have proved to be quite beneficial, where as to others it is a loss of valuable resource. We shall now point out the various advantages and disadvantages that pay per click campaign surface.

Unlike the organic search services, the pay per click campaign is comparatively less tedious and does not require that much of effort. Another effective feature of PPC Services is that they provide a better ROI since, they are quicker is showing response on the search engines. The pay per click campaigns begin reflecting on the search engines as soon as the bid begins to function. The keywords begin to reflect your site ranking in the desired position and soon after, your click begin to generate.

The process being fast is extremely effective too, that ensures better ROI and higher traffic into the website. The paid search engine techniques have also been proven to be extremely effective in online advertising and promotion. The fact that websites are ranked better in the search engines, ensure a higher visibility to the websites than in any other advertising and promotion module.

Coming to the disadvantages of PPC Services, the biggest threat to the campaign is from 'Click Fraud' a mal-technique that has hampered the process of online marketing through paid techniques. There are a number of frauds that tend to hamper the process of pay per click advertising by generating false clicks on the search engines. For this reason, PPC services require rigorous checking and report generation, which will provide a detail description of the clicks that have been generated so far. This detail analysis of the pay per click campaign is necessary to make sure that the clicks are genuine and to find out about the so far unbeatable threat of fraud clicks.

Pay-Per-Click Monitoring - The Essence of Pay-Per-Click Advertising

2010-02-26T00:52:00.001-08:00

Pay-per-click monitoring is an essential function of pay-per-click advertising. Pay-per-click (PPC) is a form of advertising for search engine optimization. Companies have specific keywords and they bid for these keywords at various search engines to come out at the top in the search results. They pay the search engines each time someone clicks on the keyword and visits their site.

So if you want to advertise your website with a pay-per-click campaign, how do you go about it? It is fairly simple. First, you decide on how much money you are willing to bid. Depending on what you are selling and how many visitors you typically have on your website, you should be able to come up with an approximate amount that you would be willing to bid, without it being a loss. For example, if you pay $100 for the clicks and make a sale of $60, it is a loss.

Finding the right keywords is the most important thing to do. In a PPC campaign, you can usually have as many keywords as you want at no extra cost. Some search engines have tools to help you find the most popular keywords. You are also given suggestions based on the information that you give to them.

The description of your website should be precise. You don't want to pay for traffic that cannot be converted into paying clients. If you are paying for every click to your website, you obviously want highly targeted traffic. Make sure that your writing is good enough to tempt people to visit your site.

Now, we come to pay-per-click monitoring. As mentioned earlier, this is very important. It is vital because the top positioned keywords can change anytime. At times, they even change on a daily basis. With pay-per-click monitoring, you can try bidding for the same keywords. If the price for a particular keyword becomes too high, you can try bidding for another keyword.

Pay-per-click monitoring is also important to check whether a particular keyword is effective or not. You can view and study the keywords that are most typed in. You can see which types of keywords are used and how often they change.

There many advantages and disadvantages to a pay-per-click campaign. You have to assess both to see whether it works for you or not. Remember that pay-per-click monitoring has to be constant. It is one of the essential features of the whole concept of pay-per-click. It would be better if you didn't rely solely on this method of marketing. Combine various online marketing strategies to get the best results for your business.

Pay Per Click Advertising- Is it Worth the Money?

2010-02-25T00:50:00.001-08:00

Pay per click advertising or PPC is a form of internet advertising that is used by search engines such as yahoo and Google etc, where a business looking to advertise pay by the click and only pay if someone clicks on their ads.

Pay per click advertising is a great way to generate traffic as well as sell services online. Since much of these pay per click adverts are targeted, and usually pop up if someone is searching using a specific term also known as a keyword, it's easier for businesses to get exactly the traffic they want. This is one of the best ways to advertise since almost anyone on this planet uses a search engine to find what they want online. If for instance, a person is looking for a business to design his or her website, they will type in a term similar to 'web design service' if you have purchased this keyword, your ad will popup right on top of the organic search results, and under the heading of 'sponsored links' or 'sponsored ads'.

The largest PPC providers are Yahoo!, Google AdWords and Microsoft adCenter. The minimum price per click vary depending on the level of competition you face for a particular phrase of keyword, some are as low as US$.01. Terms that are popular can cost much more on search engines such as Google. However the PPC model of advertising is open to click fraud, competitors can click on your ad millions of times to drain your advertising budget. However search engines such as Google have automated systems that protect you from being charged for fraudulent clicks, by competitors.

There are two categories of Pay Per click advertising campaigns the first is called: sponsored or search match and the second is called Content match. Ads that popup on search engine's, search results pages are termed as sponsored match. Content match campaigns will display advertisements on websites, emails and newsletters, usually relating to the products you sell. For instance if you sell cars, your ads will appear on a blog or a newsletter that is about cars or racing.

Other types of Pay per click advertising may target products or services as well as websites that perform product comparisons. However Pay Per Click programs don't generate revenue from web traffic, or by displaying the advertisements themselves, they only make money off the clicks the ads on their websites receive.

MLM Pay Per Click Advertising Made Easy

2010-02-24T00:45:00.001-08:00

For those who have never utilized the internet as a tool to advertise their products or services, pay per click advertising might seem very complicated. In reality, once you understand the basics, PPC advertising is actually quite simple. Try performing a Google search for anything. In the majority of cases if you look to the right of the links for a certain topic you will see pay per click ads. When you click on one of those ads someone is paying for the opportunity to interest you in their product or service. MLM pay per click ads are becoming more and prevalent. Fear not, however. There are millions of people who surf the net on a given day. More than enough for everyone to be successful.

How do you start a pay per click ad campaign? The first thing to do is to go to Google AdWords and set up an account. Google requires you to set up a credit card on an account so that each month Google has a way of getting paid for these ads. It only takes a few short minutes to set up the account.

Easily the most important aspect of your Google ads is the keyword you choose. A keyword is word or phrase which a perspective customer searches on the internet to gain information on a particular topic. For example, someone searches for a widget. The term "widget" optimally must appear in the title and in the body of the advertisement for Google to recognize the ad as something it will list when the term "widget" is searched.

How much should you pay for each click? That depends on a few things. The more used the keyword the more Google will charge for its use. Also, the higher up on the page your ad appears the more it will cost. i have paid as little as 5 cents per click up to around 50 cents per click. Others I know can spend $1-2 per click for high use keywords. I choose not to spend that much per click. In my experience I prefer to be 4th or 5th on the page. I don't ever want to be number one. There are too many people who click an ad simply because it is at the top of the page. Not only may they not have any interest in purchasing but they may actually confuse the top ad as the website of the product they are looking for. I find that my conversion rates from lead to customer is much higher lower on page one. Other advertisers may have different strategies depending on their goals in their AdWords pay per click campaign.

The content of the ad really should give the potential customer a good idea of what you are offering. Why get someone to click on your ad (you pay for this) only to find out that what you are offering is totally different than what they expected? It is a waste of your money to do so.

There are many other easy to understand details on how to effectively set up an mlm pay per click ad campaign.

Affordable Pay Per Click Advertising

2010-02-23T00:32:00.001-08:00

Pay per click advertising’s what’s hot these days. It has become affordable over the years. The key factor to the affordability was the return on investment (ROI) developed by experts to let you earn money in relation to the time and resources you spend on developing your ads. Thus, it’s now tagged as affordable pay per click advertising by most advertising campaigns like those by any pay per click advertising service in UK.

These affordable pay per click advertising campaigns have increased website traffic of companies and given lower customer acquisition cost. Also with pay per click being affordable, you get to outbid other companies for positioning on certain search engines thereby getting higher listings for keywords relevant to your site. You then will only pay when a visitor clicks on your ad to go to a relevant site such as Website Design Services in UK.

Learning more about these affordable pay per click advertising, here are some advantages and disadvantages. The advantages are that these advertising campaigns generate quick results from targeted traffic. The advertiser even has the ability to control costs and expenditures. But the downside with these campaigns would be the competition with bigger companies who have dominated the market and driven the costs of bids on popular search items. This made advertising campaigns create more effective ads, select the appropriate keywords and provide a favorable user experience for the visitors.

To avoid experiencing these disadvantages, just remember to put a lot of thought into the selection and positioning of keywords (important to use these, but delete those that are not producing results over time), have a very sales oriented landing page that may allow visitors to find what they are looking for and finally, try to play around with your ad positioning. The number one spot is not always the best.

Make Money Easily With Pay Per Click Advertising

2010-02-22T00:19:00.001-08:00

For some, they may be annoying, but for those who are managing businesses, they can be a way make money easily. Pay per click advertising still remains to be one of the most effective marketing methods because of their excellent conversion rates and their very wide coverage. What's more, you can run the campaign for months, and they can show up even when you're not online or sleeping.

To make money easily do not have to be that hard. But there are a number of factors that you have to think of. What's more, if you do it the wrong way, pay per click advertising may be one of your worst marketing campaigns. To make it successful, learn to follow these tips:

1. Choose a noncompetitive keyword. With PPC advertising, it's all about keywords. These are the words and phrases used by Internet users to look for information or even a product. Choosing general and highly competitive keywords means that you're up against thousands of other PPC advertisers, which then lessens your chances of getting clicked. How to make money with PPC therefore means opting for those that are descriptive of the business that you're in. For example, you will have greater chances of getting customers when your keyword is "antique China vases" rather than "vases" only. You can make use of keyword suggestion tools for this.

2. Develop your landing page comprehensively. How to make money in PPC also lies on your landing page. This is not necessarily the homepage but the one the visitor sees right after he clicks on your ad. This is crucial since it should be the one that converts an Internet user to a customer. First, make sure the links work. Second, talk more about the benefits of the product or service rather than about the features. After all, potential customers will always be asking about "What's in it for me?"

3. Offer discounts and freebies. Create come-ons for your potential customers. Surely, nobody doesn't want to let go of free reports or e-books, as well as discounts. These can push them to click on your ad and at least give your website a chance. However, you have to ensure that you're definitely running these promotions, not trying to deceive them. If you do, you will lose a potential customer and damage your reputation.

4. Monitor the campaign. Whether you like it or not, some ads work, and some don't. But you will never know it unless you keep tabs on their progress. A lot of the PPC tools will permit you to monitor each of your campaigns, helping you determine which of the ads are getting high conversion rates and which ones are weak. So you can achieve your goal on how to make money, you can choose to improve or remove those poor PPC marketing campaigns.

To make money easily with PPC requires patience, creativity, research, and marketing skills. Nevertheless, it can be very rewarding, so it's always good to take the time and get it right?

Pay Per Click Advertising Success Tips

2010-02-21T00:15:00.001-08:00

Pay per click advertising is my favorite way to generate traffic to my website. Once you learn some of the basic nuances of this platform, you can literally put yourself in front of any audience you desire. As opposed to painstakingly optimizing your website for keywords as you would in an attempt to achieve high organic rankings, pay per click search engines like Google AdWords allow you to jump onto the first page with very little effort. All you really need to do is choose your keywords, and then write your ads and bid accordingly.

That said, finding success with pay per click advertising can pose somewhat of a challenge for newbie internet marketers. The reason for this is that most jump in too quickly without taking the time to actually learn the strategy and technique needed to pay less for more clicks. Most people just starting out tend to pay too much and attract the wrong visitors to their websites. Thus, today I wanted to share a few pay per click advertising tips that should help your campaigns.

Really, the most important thing to remember with pay per click is to stay relevant. Google wants to give searchers what they're looking for. For example, if you bid on the word "baseball" but your site that your ad directs to is about perfume, Google is not going to be happy. Because your keywords are not relevant to your landing page and vice-versa, you're not going to get near the top unless you're willing to pay through the roof....essentially, a surcharge to Google for not being relevant. Avoid this error!

Google rewards relevancy and congruency. This is basically all you need to remember. Make sure your keywords, ads and landing pages are congruent. If the keyword you're bidding on is "Boston baseball," make sure your ad talks about "Boston baseball." Try to have your keyword both in your ad title and in the body of the ad. Next, be sure to have your landing page relate to your keyword.

Thus, your ad is relevant to your keyword and your landing page is relevant to your keyword and your ad. When you do this, you will be on your way to receiving higher Quality Scores from Google which in turn will give you more attractive costs per click and also higher rankings. Now obviously there are other factors that come into play in determining your costs per click and ad positioning, but if you remember to be both relevant and maintain congruency, you will be well on your way to achieving better pay per click results.

Pay Per Click Advertising Models

2010-02-20T00:11:00.001-08:00

Conversions are your true determinant of success, as far as PPC Advertising is concerned. Even though you might be able to generate immense traffic for your website, you will be at a huge loss if you are unable to convert them into sales. This is mainly because this form of advertising works on the principle of 'cost for every click' - you pay for every visitor that clicks on your ad; and not earning sales will land you in trouble.

PPC works on a variety of advertising models, and you need to choose the one that is best suited to your business. The following are some of the most popular models followed in this field:

1) Cost per Click – It literally means an advertiser pays the search engine for every click generated through the latter. The amount of commission is a predetermined amount bid by the advertiser himself in lieu of getting his ad positioned on a search engine result page. The minimum amount of bid usually is $0.01, whereas the maximum can even go up to $10 and more. Most search engines also charge advertisers for opening an ad account with them.

2) Push versus Pull – Known as Contextual Advertising versus Search Advertising, this model works on 'pushing' ads on third-party sites, and 'pulling' users through sponsored ad links. The former is a process wherein advertisements are randomly placed on web pages that have relevant content to what is stated in the ad copy. And, the latter deals with the simple method of placing sponsored links on SERPs. Here, your ad will be displayed when a user searches for the particular keyword that you are catering to.

3) Cost per Impression – Advertisers pay a predetermined amount for per thousand impressions. Also known as CPM, this Pay Per Click Advertising model is popular with products that command huge respect and 'impression' rates in the online marketplace.

4) Flat Rate – Search engines get a fixed amount of money for running the whole campaign on their sites. Advertisers pay a standard fee – which can be as meagre as $1 every month – to keep their campaign going, irrespective of the number of clicks generated.

5) Pay Per Call – This model is relatively new and quite suitable to all sorts of marketers. Here, the advertiser needs to make payment only when a visitor actually takes the first step towards a prospective sale by calling him up. Although this might reduce the earnings of search engines, it will definitely improve the conversion rates of business owners' websites.

Almost all popular search engines offer the choice of the aforementioned Pay Per Click Campaigns for advertising purposes. Devote considerable amount of time on your budgeting before finalising one for your online marketing plans.

Pay Per Click Advertising Tips - 4 Powerful Tips to Increase Your ROI With PPC Advertising

2010-02-19T00:09:00.001-08:00

PPC (pay per click) campaign can offer a powerful way to reach a selected audience at low cost compared to any traditional media advertising methods. Major PPC sources include Yahoo, MSN and Google. There are smaller PPC providers where you may get cheaper clicks but it's doubtful if these are worth using.

It is best to use popular sites as they can bring in the most quality traffic. AdWords by Google is probably the best as many successful businesses prefer this service to improve profit and page traffic.

Here are some PPC campaign tips:

1. Keywords are vital. This will have a big impact on the success of your campaign and the traffic you receive. Always select targeted keywords to ensure the relevance of your ads. Try to grab keywords from the landing pages and ad copy as this will ensure relevancy and the highest quality score.

2. High CTRs (click through rates). A high initial CTR can be attained by paying high initially to get the top position in the result page. Slowly reduce your bids while maintaining good CTR and position.

3. Setup smaller ad groups. More targeted ad groups may be better than having a large keyword list. You can still target with many keywords but break them up into separate and smaller ad groups to maximize relevancy which will help you decrease expenses per click.

4. Use conversion tracking. You may be surprised by some keywords that convert into sales better than others. Increase your bids specifically on those performing keywords to increase sales and ROI.

Pay Per Click Advertising - Three Secrets to Pay Per Click Advertising

2010-02-17T06:21:00.001-08:00

Do you run a website and need targeted traffic? Have you been thinking about using Pay per click advertising, but are afraid it will cost you too much money? There are ways to get great traffic from the pay per click search engines, but if you do not know what you are doing you can spend a lot of money and get nothing in return. Here are three secrets to using pay per click advertising.

The first secret is to bid low and cash in. There are some people that never bid above $0.25 per click and they are making a fortune with pay per click advertising. They just know which keywords to bid on, right? Not at all, but they are smart enough to know which ones to avoid.

You need to choose very targeted keywords that are at least 3 words long. This will ensure that you can get on the first page of the search engine and get your ad seen. Plus these keywords do not cost as much. The traffic will also be much more targeted and more willing to purchase from you.

The second secret is to use all the pay per click search engines. Google is the largest and needs to be where you start, but they attract a different type of internet surfer compared to Yahoo, MSN, and other search engines. This is why you need to broaden your horizons and get the most out of all the pay per click search engines.

The last secret is to track all your results. This is very important because you need to know what keywords are producing your results and which ones are not. If one keyword is actually losing money for you, then you would want to know that so you can shut it down. If another keyword is making you all kinds of money you need to know as well so that you can add more keywords like it to your roster.

How To Turn an Ezine Advertising Strategy Into Thousands of

2008-06-19T10:52:00.000-07:00

by: Marc Goldman
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promoting the benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of the audience you wish to target.
This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from the competition, reach an audience of targeted customers and continue to reap the overwhelming benefits resulting from this highly effective medium.
One of the biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases the effectiveness of your ad.
Not to mention the fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of the same program saturating a once responsive market through their ezine advertising campaigns.
This has lead to decreased revenues for the affiliates and public apathy for the product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish the exact same ad for an affiliate program (with different affiliate I.D.'s) all in the very same issue. How can this possibly benefit those advertisers?
However, this is not the fault of the ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking the money and running the ad. That publisher is simply making an honest buck.
But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.
Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.
If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out from the competition. If you are not a great writer, I highly recommend picking up Robert Boduch's Great Headlines Instantly and putting the ideas within to use immediately.
Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom they stand apart from the other ads and so they illicit a much greater, more favorable response from subscribers.
A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be the most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.
These two advertising methods are the most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through the thousands of zines to find those that meet your demographic requirements.
When that is done you are ready to further narrow the list by sifting through to find the ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.
The Ultimate Media Magnet has compiled all of the newsletters that offer sponsor ads and solo mailings into one efficient directory. All the ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.
The Ultimate Media Magnet is by far the best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer the most effective methods of reaching a hungry, paying audience.
The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).
Ezine advertising has been and will continue to be one of the most cost effective and profit generating tools at the internet marketers disposal. But, like everything else on the internet, for advertising methods to remain effective they must evolve.
Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.
To succeed using ezine advertising, you must change with the times and use the methods that work today!
Marc Goldman - Since 1999, The Ultimate Marketers Resource has been the only system enabling you to manage EVERY aspect of your business from Autoresponder services, Mailing List services and management, Lead Generation, and Ad Tracking, to Viral Marketing and much, much more remotely from anywhere in the world, anytime, from any computer for a low monthly fee. Click here to learn more before your competitors do: http://success.goldbar.net

MSN PPC Advertising Network Finally Debuts

2008-06-19T10:51:00.000-07:00

by: Joel Walsh
MSN PPC Advertising Network Finally Debuts MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005. 2005-03-17 Joel Walsh MSN PPC Advertising Long-Awaited Debut AnnouncedYou probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search.Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketers are probably already planning how they might justify advertising their products or services in Singapore to get a taste of the new service. The service's introduction into Canada, the UK, and the US may very well come before the end of 2005.The new MSN advertising program has been long awaited. MSN is Microsoft's leading website property, and perhaps the web's most visited "portal" (website with both search and content such as news) after Yahoo! MSN's search engine accounts for one in five web searches, putting it in third place behind Google and Yahoo!Search engine advertising mostly a two-player gameCurrently, MSN shows advertising that comes from Overture, the web's largest online advertising network in terms of revenue. Overture was bought by Yahoo! a number of years ago. Since Yahoo! is the direct competitor of MSN in every way, plenty of people have been wondering why MSN didn't take its advertising program in-house long ago. It seems especially strange considering that even Lycos, whose search engine now accounts for a small fraction of total web searches, has its own advertising network.In many minds, the fact that Microsoft would go to Overture only demonstrated how excellent an online advertising program Overture was, and just how hard it really is to set one up. Before going to Overture, MSN was getting advertising from LookSmart, an advertising network that does not own any websites that compete with Microsoft properties in any big way. Even before it had lost its largest advertising outlet, LookSmart was widely seen as a subpar second-tier engine, in a category with FindWhat or even Kanoodle. The fact that LookSmart had seemingly squandered a chance to make inroads into an online advertising market dominated by two big players cast a lot of doubt on whether there would ever be a serious challenger to Google Adwords and Overture.What Microsoft's new advertising network means for the futureWill the new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)There's a very good reason to believe that the new advertising program bears the seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is the same bad seed that has spoiled the fruits of so many internet marketing labors: behavioral and demographic targeting, which always seems to disagree with some people's stomachs, no matter how delicately it is arranged in the bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like the rest of the web dev. community. At least you didn't have to sit through five minutes of flash animation to read this.)Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?Microsoft's press release announcing the new MSN advertising program is also worth reading if you're that into this.Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: www.upmarketcontent.com

Advertising Made Easy

2008-06-19T10:50:00.000-07:00

by: chet holmes
How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)
McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.
The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.
The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.
Advertising stays in front of your prospects when you can’t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.
Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.
It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don’t use it properly.
To avoid wasting money, keep these three tips in mind. Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.
For example, let’s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.
Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.
An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.
Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.
A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.
If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.
However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.”
This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.
Don’t spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.
Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.
The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.
You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.
Today, repetition and concentration are the keys to successful advertising.
Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.
He would fix VCR’s, TV’s, Toasters, etc… and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim’s Home Electronic Repair and Installation Service.
First, on my advice, he took an insert in the newspaper. (An “insert” is a flyer that is printed separately and “inserted” into the newspaper as a loose piece of paper).
This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.
These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.
When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.
So Mr. Tim’s Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.
That’s the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.
But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.
So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.
It was amazing. You’d be watching re-runs of Seinfeld and there would come this Mr. Tim’s Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.
Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.
Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.
Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.
When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.
Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.
This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.
In the ’90s, getting noticed is everything. In today’s commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.
If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.
This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.
Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.
For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.
If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.
The key here is to look at the “lifetime value” of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.
But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!
Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!
Advertising brings in the customers, but it is your job to keep them buying from you.
Advertising promotes word-of-mouth
Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, “Hey Joe, now this is a really great company/product/service.”
Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.